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Having worked as a freelance print designer for several years, Nikki decided to setup her own label in 2013, specialising in beautiful & whimsical prints that capture her love for nature & travel. Working from a shed in her parent's garden in Hampshire, Nikki started to sell a few of her designs on Etsy,to see if she could make some extra money over the Christmas period. To her dismay within a couple of weeks, the small collection had sold out and so decided to make the next batch slightly bigger.

With items starting to sell continuously, Nikki was able to reinvest her earnings and expand the collection; selling phone cases, notebooks and greeting cards. Since then she has seen the label grow, having worked with the likes of Topshop, Le Bon Marche, Fenwicks, Selfridges, Marks and Spencers as well as a selective range of independents in the UK and internationally.

Nikki now resides in Hackney, East London where she lives and has a studio. She is joined by her wonderful studio assistant Victoria and her dog Mango (who is often mistaken for a fox cub).

For collaborations, commissions, stockist enquiries & press please email:

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Product and lifestyle photography kindly donated by the amazing "Nikki Strange". If you like the products featured in this store as much as we do, you can buy them over at: